The Truth About Owning A Profitable Graphic Design Business

The Truth About Owning A 
Profitable Graphic Design Business

If you complain about "uneducated" clients,
If you complain about endless revisions,
If you complain about not being able to make any "real" money,
If you think graphic designers on Fivver and Upwork are your competitors,

Then the truth for you is you'll probably never own a profitable graphic design business.

Now, if you think or want to think and believe there is a better way and that owning your business is worth every tear every sleepless night, every dollar spent or borrowed, every obstacle, and every “no” you'll hear. 

Then stay with me.

The real truth is that are no secrets. There is no magic wand. But, there certainly are things you must get right – especially in the beginning. 

But that's the thing about beginnings. 

You know what you know. You probably know what you know you don't know. But do you know the things you don't know at all?

No. Of course, you don't – otherwise, you'd know them. Right?

The school of hard knocks is the typical way new entrepreneurs learn the things they know they don't know and the things they flat out don't know.

It works. We did it that way. 

Even though I have a Masters's Degree in Business/Finance, I'm here to tell you they don't teach you how to run a business and certainly don't teach you how to run a profitable graphic design business. 

The school of hard knocks is time-consuming. It's expensive. It's frustrating. It's often humiliating. 

And, it's unnecessary. 

It's also lonely. 

Being on your own doesn't have to mean doing it all on your own, being alone, or being lonely. 

There is no extra bonus or gold star for locking yourself in your office and pushing through the "fear." There's no consolation pay for good intentions, putting the finishing touches on things that do not, and never will, translate into ideal paying clients, or reading one more self-help book.

Now, there are a LOT of gold stars and a LOT of continuous profit when you focus on the things that matter. 

We're talking about those very few things that will result in an ongoing stream of ideal prospects that you turn into ideal clients and eventually advocates for your business – also known as a highly successful, joyful, profitable, and sustainable business.

There's an old saying – so old I can't remember the guy who said it (my apologies) – but this old saying is absolutely true…
If something is successful, there is a specific way in which that thing is successful.

Here's the example often given.

Do you remember this formula from your favorite math class? 

No? We don’t either. But, the important thing to remember about this is that before this formula showed up, all ships were made out of wood. Wood is pretty limiting in the whole ship-world economy. Iron is one of those order-of-magnitude better materials but, iron sinks.

So along comes Archimedes, who figured out that formula and voilà… iron ships can now float. 

Did anything change about water or iron or the laws of the universe? 

No. It's just that Archimedes found the specific way in which something worked. He found the unseen cause behind the desired effect of iron floating.

Where do you want to go? What do you want to be, do, and have in your life?

Instant Download

Here's what's included in the program

How to set up your business correctly
So you can create great design work and be profitable....always

The proven method behind attracting high ticket design clients 
You know, the clients who appreciate you, listen to you, trust you, and value your time and expertise

The highly effective but little used trick to retain clients for decades 
And how to use it for your benefit

How to charge what you're worth and never be questioned about price again 
By becoming a reason-why designer

The step-by-step process to getting faster at being profitable now
So you can love your life, your business, your clients...and your bank account!
$27 Register & Download
PayPal • Visa • MasterCard • Discover • American Express
30-day, 100% money back guarantee

"People say that what we're all seeking is a meaning for life. I don't think that's what we're really seeking. I think that what we're seeking is an experience of being alive so that our life experiences on the purely physical plane will have resonances with our own innermost being and reality, so that we actually feel the rapture of being alive."

 – JOSEPH CAMPBELL
If you strip it all down to the basics, we all want to have more love, joy, freedom, abundance, prosperity, happiness, health, aliveness, eagerness, clarity.

Simply stated, we want more out of life than we've been getting. 

We want to feel more alive in ourselves. We want more out of our situations. We want improvement. We want something that doesn't yet exist for us. 

We don't want the "what is" we're currently experiencing. We want the "what we want our lives to be."

We want to set in motion a new cause and have the outcome we desire be the new effect. 

Cause and Effect. That's the key and what must be used to improve our lives.
So once you know the way in which something is successful (the cause), you can apply it to your situation and have it be successful for you too (the effect).
And that, my graphic design friend, is why we created this unique course and community – to share with you the cause of what will make you successful so you can enjoy the effect of your success.

Who doesn't want that?

Think of it as a way to get you faster at being profitable.

We started our graphic design business a long… long time ago. We laugh that in pig years, we're footballs! But that's good news for you. That means we've figured out how to not only survive but thrive in some pretty bleak times – the financial meltdown of 2008/2009, 9/11, and now COVID.

We have fantastic clients and make real money.

And that's exactly what we want for you too.

We are older. We are most definitely wiser. And now it's time to share the cause of our success so you can reap the profitable effects like we have.

You interested?
When we landed a new project as graphic designers...
Who ended up giving us another project a few weeks later...
Here’s another high ticket project we signed on.
And another...
And a few more.

Here’s What to Expect

A whole lot of … "just do this." Because it works!

What to say when...

Ever say stupid stuff when someone asks you what you do? Ever hear just blah blah blah coming out of your mouth when you have the too seldom opportunity to speak with an ideal prospect? Let's fix that now. Okay? 

Getting the RIGHT clients

Having trouble getting or even finding the right clients? You know, the kind that recognizes and will pay you for the real value you bring? Would you like more, as in a lot more, of those? We'll show you how.

Are you on a revenue roller coaster? 

Too busy doing all the work to go out and get more; then one day, there's none? Yeah, that's a problem. A big problem and one that stops now!

Confidence, where are you?

Sure, owning your own business seemed like a good idea but then, what happened to that effervescent, risk-taking, can-do, will-do, bright-eyed bushy-tailed, bring-it-on cheerleader? Let's go get 'em back – now. 

Who are you?

Do you ever have trouble feeling the part? Acting the part? Or even knowing what part is or should be? Are people confused by what you do? Are you confused about the problems you help others solve or the value you bring? Looking for a fresh breath of clarity? Come and get it!

What if...?

Got a few ideas you just wanna run by some folks before you go out and try it for real? Would you like to practice some questions, messaging, presentations before you get in front of a decision-maker? Your "always helpful, been there done that, maybe consider this, nope – that's not gonna work and here’s why" audience and mentor awaits. 

Join us, and you will never again...

Not charge the full value of your talent
Discount your prices
Do spec work
Work for free
Get caught in a cycle of endless revisions
Revert to finger-pointing when things don't go well
Think graphic designers on Fivver or Upwork are your competitors

Instead, you'll understand...

How to define ideal prospects and turn them into ideal clients.
How to find more and more ideal prospects and clients.
How to stay top-of-mind with those ideal prospects and clients without spending a lot of time or money.
The processes and tools to ensure clarity, save time, and be seen as a full-service solution.
How to build the right relationships to gain maximum leverage.
How to position yourself as a trusted advisor, as an expert, as an authority.
How to ask for and get testimonials, case studies, reviews.
How and when to ask for and get referrals.
How to turn satisfied ideal clients into ideal advocates.

You'll get…

A safe place to practice your pitch, share your presentations, ask questions.
A safe place to share challenges and get solutions.
New ideas. Fresh perspectives. Proven tools.
How to identify and only do those very few things that will make all the difference.
Focus. Focus. Focus. Focus.
Collaboration with like-minded designers and business leaders.
Laughter. Fun. Support.
Motivation. Confidence. Accountability.

You will learn how to become a Reason-Why Designer…and...

Gain tremendous confidence quickly.
Immediately differentiate yourself from all others.
Charge premium prices without any questions from your ideal clients.
Be sought after and referred again and again.
Keep your ideal clients for years, and years, and years.

The course we created for you is called

Design Agency Profits

It contains 5 pillars of pure cause and effect, success, and profitability.

We live it. We use it. We wrote it.

With these 5 Pillars you'll understand...

Pillar #1

How to create the right relationships as a graphic design agency by understanding client needs. 

Pillar #2

How to create an attractive and irresistible high ticket graphic design offer. 

Pillar #3

How and where to find premium clients, without paying a dime on ads. 

Pillar #4

How to position yourself as an expert and close high ticket graphic design clients with ease. 

Pillar #5 

How to create a scalable high ticket graphic design business. 

You will also get this bonus material

An additional opportunity to go further, be more, have direct access to us. 

Client Retention Masterclass

Learn how we've been able to make 6
figures from many clients, keeping them
for 20+ years!

Marketing Brief Masterclass

Grab the tool that
will instantly separate you 
from all other designers.

Our Niche Checklist

Our most favorite and most profitable
industries that we've personally vetted
during the past 20 years, as well as which
niches we avoid, like the plague.

12 Article Prompts

Twelve article ideas to help you
differentiate yourself from others and stay
top-of-mind with your ideal prospects
and clients.

Private Facebook Community

Access to our private Facebook
community where you can ask us and
others questions, get ideas, answers, tools,
and techniques.

Our Pricing Sheet + Calculator

This is what we typically charge for
standard items. There's also a fun
calculator where you can enter how much
you want to make and you'll get ideas on
what to charge.

Case Study Vault

Amazing case studies that show you
exactly what we did, why we did it, and
the fantastic results we got.

Direct Access Opportunity

An additional opportunity to go further,
be more, have direct access to us.

Our Pricing Sheet and Pricing Guidelines

This is what we typically charge for standard items. There's also a fun calculator where you can enter how much you want to make and you'll get ideas on what to charge.

Our Niche Checklist

Our most favorite and most profitable industries that we've personally vetted during the past 20 years, as well as which niches we avoid, like the plague.

Case Study Vault

Amazing case studies that show you exactly what we did, why we did it, and the fantastic results we got.

12 Article Prompts

Twelve article ideas to help you differentiate yourself from others and stay top-of-mind with your ideal prospects and clients.

Private Facebook Community

Access to our private Facebook community where you can ask us and others questions, get ideas, answers, tools, and techniques.

Direct Access Opportunity

An additional opportunity to go further, be more, have direct access to us.

So, what's all this greatness going to cost, you ask? 

Well, it's priced in a way that you will not, cannot, and should not say no. 

Yeah, we could price it high because it is high, high value. That means we would get fewer people to buy, but higher prices. 

That's really how we run our graphic design business. We do custom work. We have ideal high-paying clients. Our clients are joyful, prosperous, appreciative, and we've worked with many of them for 20+ years. 

The trade-off is that we don't have thousands and thousands of clients. We have the right clients. So, when we came up with this course, we knew that we needed a different strategy to reach more graphic designers. 

While the course is custom designed for you, an entrepreneurial graphic designer who wants to get profitable fast, we can offer it at a very affordable rate.

It's only $27. 

I know. It's so low you might wonder if it's even worth it. Well, it is. But you don't even have to trust me yet. We have a no-questions-asked 30-day money-back guarantee.
You buy it today.

Watch it. Go through the Design Agency Profits Program, calculator and pricing sheets, niches checklist, case studies, article prompts. Join the private Facebook community. If it's not worth your $27, just say so, and we'll refund your money ASAP. You can even keep the course and the bonuses. How's that for a price and offer that you will not, cannot, and should not say no to?

$27 Instant download

30-day money-back guarantee

FAQ

Who is the we in "we?"
Kathy Ellis
Thanks for asking! I'm the co-owner of The Business Lab. It's a marketing and graphic design firm out of Houston, TX. We've been in business since 1997 and have made a lot of money, had a lot of fun, met a lot of fascinating people and businesses, and have been helping entrepreneurs improve their businesses every step of the way. We have clients in every industry, from sugar to corrosion to commercial real estate and signage. And everything in between. Over the years, we've collected the best of the best in everything, from which questions to ask, to where to host an email account. We have so much to share, and now, we just need to get you in the mix so we can share some of this fantastic expertise, experience, and been-there done-that kinda knowledge with you! I'll be with you on every call.

Karl Krieg
Great question. I am the co-owner of The Business Lab. I am a Reason-Why Designer who understands our clients' needs and wants. I also understand what their prospects need to know and believe about them to become ideal clients. However, there's a whole lot more to having a successful, thriving, joyful ongoing design business than being a great designer. Yeah, it's a must, but it's not the end-all-be-all. You need more tools in your belt to grow a thriving business. We have them. My brother kids me, claiming I “draw pictures all day” – true, but I get paid a lot of money to do so. We want you to too.
What is Design Agency Profits? 
Design Agency Profits is a systematic program to get high-ticket graphic design clients every month. It is not a fad that comes and goes. We've been in business for over 20 years, and we're giving you the entire methodology we have used to get and retain high ticket graphic design clients for 20 years or longer.

How is this different than all the other stuff out there?
Generally, all the other stuff out there teaches people how to become a good designers. Sure, you need to be a great designer, but you also need to be a particular kind of designer – we call it Reason-Why Designer. Design Agency Profits is different because we want you to create a "real" thriving, profitable, joyful, ongoing business filled with ideal clients that say with you for years and years and years. Therefore, you need the right business tools, processes, and methodologies. Inside this program, we give you the exact blueprint to achieve that. 
Is there a guarantee?
Yes. We have a no-questions-asked 30-day money-back guarantee. And you can even keep the course and the bonus material. How's that!?

Is the $27 price guaranteed?
Yes, it’s guaranteed to go up. Grab it now… It’s not always going to be $27. We were initially going to charge $197, which is still insanely low, but for now, we're only charging $27.

This gives you the opportunity to be an early adopter and us the opportunity to raise the price later.

If you’re ready to take your business to the next level, we’re ready to help.
DISCLAIMER
We can not and do not guarantee your ability to get results or earn any money with our ideas, information, tools, or strategies. What we can guarantee is your satisfaction with our training. We give you a 30-day 100% satisfaction guarantee on the products we sell, so if you are not happy for any reason with the quality of our training, just ask for your money back. In addition, you should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any content or curriculum is a promise or guarantee of results or future earnings. We do not offer any legal, medical, tax, or other professional advice. Any financial numbers referenced here or on our sites are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer, or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions, and results in life. By your registration here, you agree not to attempt to hold us liable for your decisions, actions, or results, at any time, under any circumstance. 

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